About Us

The Illusion Bookstore was established in 2014 to curate and offer illusion designer, J C Sum’s, complete inventory of internationally critically acclaimed illusion books, illusion plans and videos.

In a short time, we have become the world’s largest digital illusion book & video store offering exclusive products for magicians & illusionists. We have an extensive catalog of illusion books, illusion plans, streaming videos, DVDs as well as stage and illusion props not available anywhere else in the world.

For close up magicians and mentalists, we offer exclusive original choice effects that have been audience tested in live shows and on television around the world.

These are professional audience-tested effects and routines that are not mass marketed or commonly performed.

We are also the manufacturers of the Pro Magic Kabuki Drop System, a low-cost, easy to use, lightweight and dependable curtain drop system. Since 2015, this system has been sold to performers, event production houses and theatres across the world.

Watch the Illusion Product Talk series for frank discussions on the products in this store:


About J C Sum

For more than two decades, J C Sum was one of the top professional illusionists in Asia with extensive international experience performing for corporate & special events, luxury cruise liners, theatres, showrooms and television.

From 1993 – 2019, J C performed over 3500 shows in 34 countries on 4 continents. More than 120 million people have seen his magic on live shows & television with appearances on 27 programs globally.

J C’s work and celebrity was recognized by both the regional Asian mainstream media and the international magic trade media. He was acknowledged as “one of the most celebrated magicians in Asia” by Asia One and Magicseen Magazine hailed him as “truly one of the world’s top illusion acts”.

While retired from the stage, J C is still widely regarded as one of the most prolific illusion designers in the world. His original illusions have been performed by magicians around the world in and on television shows such as “America’s Got Talent”, “Australia’s Got Talent”, “Britain’s Got Talent” and “Finland’s Got Talent”.

He has written more than a dozen books on modern illusion designs & presentations for the magic community. The books have been sold in over 35 countries and he also released a groundbreaking DVD set, “Behind the Illusions”, that was a best-seller.

J C Sum Strategy Consultant | Singapore

Currently, J C is a strategy & digital marketing consultant and leads the marketing consultancy firm, Evolve & Adapt.

He is a certified management consultant (T.R. 43:2015), an American Marketing Association Professional Certified Marketer (PCM®) in marketing management as well as a certified digital marketing strategist (SSG-WSQ accredited) with 11 years of experience specialising in search engine optimisation, content marketing and analytics.

Be sure to subscribe to our sister website, IllusionBooks.com to download your free illusion plan and eBook.