From the author of the best-selling, “Urban Illusions” and “Pack Flat Illusions for Kids & Family Shows” comes another specialty illusion book written specifically for the working Corporate Magician – “Corporate Illusions Made Easy”!
J C Sum, one of Asia’s top professional illusionists and illusion designers, shares ten original illusions that have been custom-designed for product launches, media events, tradeshows, conferences and road shows across Asia Pacific & Europe over the last 15 years.
From making corporate executives appear, producing new products, launching corporate logos and staging motivational stunts, the illusions in the book are simple to build, effective in design and practical to stage in non-traditional performance environments.
All illusions are professional level effects and take into account realistic budgets, size, logistics, venue and staging constraints typical of corporate events. Best of all, no prior illusion knowledge is necessary to understand, build and execute the illusions.
New illusionists will be introduced to known as well as original illusion methods and ideas that they can execute with confidence. Experienced illusionists will find original practical solutions for common requests from corporate clients that they can use immediately.
In the first illusion book of its kind, it also includes an extensive discussion on presenting illusions for corporate events, the role of the “Corporate Illusionist”, how to go about building the illusions in the book as well as incorporating corporate messaging into the illusions.
If you book a launch, conference, awards dinner or tradeshow with just one idea from this book, you will recoup your investment in the book many times over with a single engagement.
Examining Illusions for Corporate Events
- The Role of the Corporate Magician/ Illusionist
- Different Types of Corporate Events & Venues
- How to Build the Illusions in this Book
A Self-Contained Surrounded VIP Appearance
An Elegant Production of a Product in a Clear Display Case
A Unique Way to Introduce a new Corporate Identity or Logo
A Motivational Escape Illusion Performed by a CEO
The Teleportation of a CEO
A Magical Transformation of Corporate Executives
The Sword Box Metaphor
Incorporating Corporate Messaging with an Illusion
A Big Effect for a Small Item Production
The Appearance of a Committee of People on Stage
A Big Reveal
The Magical Production of a Large Inanimate Product
“Corporate Illusions Made Easy” features detailed illusion construction plans, full illusion presentations and corporate messaging & customization.
80 pages. Perfect bound. 8.5″ x 11″
MY THOUGHTS: If you find yourself being booked for a corporate show or product launch then you will definitely want to check this book out. By offering something special from producing the CEO or producing the product can make a huge difference in your fee and getting the job over others.
Some illusions are easier to make than others, and the production of the motorbike would take a professional builder to make. There are also illusions that could be used for team building or where the CEO wants to get a point across with his staff. There is also a routine combining snowstorm with the production of a jewellery launch. As well as the illusions JC also shares his thoughts on how to approach and the role of the corporate magician/illusionist. The main focus on the illusions is either the production of a product or an illusion based around the CEO.
The real value of this book is showing how to incorporate magic and illusions with the companies theme or logo. JC offers some great advice and the book shows how the use of magic in a corporate event is an extension of entertainment in marketing. He also makes the great point that to be successful in the corporate field you need to have a wide technical knowledge across all genres of magic – and this is what takes years and years of study and work to achieve.
– Paul Romhany, Reviews Vanish Magazine 12/1/2013