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The Event Magician Vol. 2 (PDF)

$40.00

“The Event Magician Volume 2: The Business of Magic for Special Events” features 75 pages of practical information on building a professional career in the event industry.

SKU: MB-TEM2 Category: Tags: , ,

Description

“J C has not only opened his book of knowledge to anyone wanting to earn a good living performing at events. He has also left no stone unturned with just about every conceivable angle on the subject of ‘event performing’ meticulously covered. I can only but applaud him on his valuable efforts.”

~ Mark Parker, Illusion Designer

The two-volume “The Event Magician” caters to ALL types of magicians who perform for special events. The event industry is likely the first industry that a budding magician will find work in. For 80% of the professional and semi-professional magicians in the world, all of their work is from special events of all kinds.

“The Event Magician Volume 2: The Business of Magic for Special Events” features 75 pages of practical information on building a professional career in the event industry.

Contents include:

UNDERSTANDING THE BUSINESS

  • The Business of The Event Magician
  • The Value of The Event Magician
  • The Make-up of The Event Industry
  • The Event Magician’s Competition
  • Business Resources for the Event Magician


POSITIONING THE EVENT MAGICIAN AND THE SHOW

  • What is Positioning?
  • Examples of Positioning an Event Magician – An Illusionist, A Close-up Magician & A Mentalist
  • Crafting a Position of a Team
  • The Event Magician and The Magic Evolution
  • The Power of Lesser Logic for The Event Illusionist


THE EVENT MAGICIAN’S ESSENTIAL MARKETING TOOLS

  • Digital Marketing Tools
  • Hardcopy Marketing Tools


OTHER MARKETING TOOLS FOR THE EVENT MAGICIAN

  • Referrals
  • Direct Marketing
  • Newsletter
  • Postcards
  • Tradeshows/ Exhibitions
  • Networking Events
  • Advertising
  • Social Media
  • Internet Marketing
  • Publicity/ Media Features


BUSINESS DOCUMENTS FOR THE EVENT MAGICIAN

  • Fees
  • Payment Terms
  • Official Quotation
  • Confirmation of Services
  • Invoice
  • Non-Disclosure Agreements


BONUS CHAPTER: PRODUCING A VIP FOR SPECIAL EVENTS

  • Staging an Appearance Illusion for Events
  • Simplex VIP Production


ANNEX A: PROMOTIONAL PHOTOS

74 pages.

 

Reviews:

“Very Clever!…The ending question here is: Are these books worth the money? Yes! ”
– Christian, MyLovelyAssistant 4/3/2012 Full Review

 

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